You don’t need more traffic to get more customers. You just need to work on this. Did you know the average website only converts about 3 percent of visitors? So what about the other 97 percent of potential customers? Sadly, most people don’t do anything about them. Instead of showing you how to get more visitors, most … Read more
People aren’t responding to your calls or emails? There is a solution. The days of outbound marketing seem to be coming to an end. The “Wolf of Wall Street” mentality of harassing customers over the phone, sending spam my emails, and going door-to-door to close deals has become much less effective in recent years. This … Read more
Building a social enterprise may seem tough. But what if you could reverse engineer your way to success? Social media has changed everything. From how you market a movie, to how you promote an event, to the way we converse and interact with each other. When it comes to social media, some think of it … Read more
The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016. It’s that time of year again. A time to sit back and review what worked, what we learned and subsequently plan for big marketing wins in 2016. Since each year is different with its own new … Read more
This guest post was written by Holly Whitman. Life is hectic, even for those who take the daily storms as though they are continually sunny with a high of 75. Schedules bloom until they’re overgrown with to-do lists and appointments that a queen could compete with. How can anyone work on building a brand for … Read more
Colors. We see them every day. Whether you are in your room, in an office, flipping through a magazine, or even relaxing at the park, they are everywhere. No matter where we look, colors surround us. Sometimes, colors complement their surroundings. Other times, they cause a clash. There are even situations where they make some … Read more
In America, the driving forces behind the Veuve Clicquot champagne brand are the Veuve Clicquot Polo Classics, held each year in New York and Los Angeles. These events are attended by global celebrities, the British royal family and other top influencers. On October 17, I had the opportunity to attend the Sixth-Annual Veuve Clicquot Polo … Read more
Image source: Cosmopolitan Magazine When it comes to business and people, there really isn’t much of a difference between them. The only difference is that personal brands, on average, tend to last longer than companies do. Both parties embrace branding, marketing and sales. They just do them in a slightly different way. But if companies … Read more
I ran marketing for a startup in 2009. I’m pretty sure this was before Facebook pages and all that jazz. Well, even if it wasn’t, we didn’t use Facebook since we were a b2b company and it just didn’t make sense at the time. I don’t think I was even given a budget to market. … Read more
The elusive blue check mark — once reserved for celebrities and household names on Facebook — is easier to get than you might think. Here’s why it’s worth it. For no other reason than reaching a vanity milestone, Blake Jamieson and I decided we wanted to get our public pages verified. Both of us figured it might help us … Read more