Why It’s Okay If You’re Unexcited About Your Company’s Industry

Someone on Quora asked:

How important is it for a cofounder to be excited about solving problems in their company’s industry?

I’ve been asked to cofound a startup. The idea has a lot of business potential, the work would be interesting, and I work well with the other cofounder. But it’s in a space I’m not naturally drawn to, nor really feel motivated to improve. How should I evaluate the opportunity?

My answer:

Exciting business ventures are high risk and low reward. Example: Starting a clothing line, opening a bar, starting a restaurant, etc. Most of these ventures fail.

Boring business ventures stay alive and become quite lucrative. Especially businesses with a product that creates infrastructure, such as Sales Force, AT&T, General Electric, etc.

Originally posted on Quora.

Leonard Kim is Managing Partner at InfluenceTree. At InfluenceTree, Leonard and his team teach you how to build your (personal or business) brand, get featured in publications and growth hack your social media following.


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