Someone on Quora asked:
I am working on launching an online menswear retailer which will sell ethical and sustainable fashion from emerging designers. It is all in motion now, but last night I came across a business that does the exact same thing as my proposed business, and they have been trading for a couple of years now. What should I do?
This was my response:
I wanted to open a pizza parlor. Soon after, I realized there was a pizza parlor, actually many of them in my city. What should I do?
Analyze the market and figure out why yours is better. Then showcase those unique points, build up hype and open your pizza parlor.
Originally posted on Quora.