Leonard Kim is the author of the book, The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media.




Snippet / Preface:

It was another day in summer. I had just created a brand that was picking up momentum. A brand in myself. I was a year into my project. I had millions upon millions of views on my content. I was at a point in my brand where I needed to make a decision on what to do next.

I have a background as an executive at a few startups where I made something from nothing. So I thought, ‘What should I do?’ Should I consult? Run an SaaS (Software as a Service) company? Create a personal development program? Look for a new executive level job?

Unsure of exactly what to do, I decided to take a break and quit everything for a while. In doing so, something surprising happened. I ended up finding a girlfriend. We shared our first moment together with ice cream. After she came to know me better and realized that I didn’t really have any goals in life, she told me that I was like a kid in an adult’s body. But I was on vacation from my responsibilities. So I figured it was time to get back into focus and start working again.

During my hiatus, I reached out to my mentor, best-selling author James Altucher. He was in Thailand, taking a break from life just before the release of his newest best-selling book, The Power of No. I sincerely asked him for advice. He told me that I should write short books. The idea made sense to me. It was something that I could do. I decided to share what I have learned over the years in the form of books.

I crowdsourced ideas on what to write about. After gathering a few ideas, I started to rank them according to importance. Then my friends Terrence Yang and Vivy Chao of Yang Ventures invited me out to dinner. Vivy Chao has an extensive background in education. She’s been a professor, vice principal of a school, and currently works as a fellow at the Los Angeles Unified School District through Education Pioneers. She is also a blogger for The Huffington Post.

We were discussing the types of messages and comments that we receive on the Internet and how absurd they are. How some people send us their life stories, while others use cookie cutter platforms and don’t even attempt to connect.

Having a background in education, Vivy mentioned how it is such a shame that with how new social media is our education system doesn’t teach the etiquette of social media. Then it dawned upon me. With my experience on social media over the last few decades of my life, I had the know-how to provide my insights on the topic.

Thus came the inception of the idea of the book, The Etiquette of Social Media.


I believe that no person should have to live without the advice that is within this book.  For every ten people who purchases a copy of The Etiquette of Social Media, I will donate a copy of my ebook to someone who doesn’t have the resources to acquire the book on their own.  My goal is to give out a free copy of my book to each person who is nominated.  In order to do so, we will have to help spread the word about the book.

How to Nominate your friends to receive a free copy: Nominate your friend to win a copy of Leonard Kim’s first book, The Etiquette of Social Media

Winners may be announced through Twitter and Facebook.


Where to buy The Etiquette of Social Media

Paperback (Available in the United States, the UK and Europe):Amazon.com: The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media (9781500918538): Leonard Kim: Books

eBook (Available everywhere): The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media – Kindle edition by Leonard Kim. Reference Kindle eBooks @ Amazon.com

eBook India: How to Connect and Respond to Others in the World of Social Media eBook: Leonard Kim: Amazon.in: Kindle Store

How can I share the message?


Etiquette is an important part of our every day lives.  I was always under the impression that every person knew about such etiquettes.  That is, until my inbox flooded and there were comments all over my content when I started to become popular online.  After seeing how so many people didn’t understand etiquette, I saw that it was becoming an epidemic.

Do your part in preventing this epidemic from spreading. If you see a troll or someone who is leaving a rude comment on any article on the Internet, share the link to this book.  These people need it the most. Here are some examples of some comments you can leave:

John, what you have said is quite rude. It seems like you may need to pick up some lessons on etiquette. This book can help! http://amzn.to/1pCBNij

Sardina, since your mother didn’t teach you proper manners, I’ll help you out. Read this book: http://amzn.to/1pCBNij

Jackie, how would you feel if you were on the receiving end of this message? There’s a person there, with feelings! Respond better by reading this: http://amzn.to/1pCBNij

Billie, have your parents ever told you that you shouldn’t touch a stranger’s hair? Rude comments are also a no no.  Learn some class: http://amzn.to/1pCBNij

Wow Joe, I can see an employer tossing your application in the trash after reading your remarks.  Maybe you should start studying this guide: http://amzn.to/1pCBNij

But don’t stop there.  These principles need to be taught to our youth, spread in our school systems and practiced in business environments.  Tell your friends, teachers and business associates about the book.  Share the lessons you learned with others.  Gift a copy of the book to your children, or your friends on their birthdays and other special occasions.  Write your personal review on Amazon.com. If you have an existing email base, send the message out to your subscribers. Social-Media-Etiquette

Or if that is too difficult, the least you can do to participate in the movement is to take a Picture of yourself reading the book.  Tag it on social media outlets with the hashtag #socialmediaetiquette.

Thank you for joining me on this journey.  If necessary, I will readily be available for interviews and speaking engagements and I look forward to creating more books throughout the years.

Want to help promote The Etiquette of Social Media to your network?

Email him at: [email protected] to discuss partnership inquiries.


  1. Laura Englund-Krusee
    August 31, 2014

    Dear Leonard
    It was great to meet you on Friday.
    I am very intrigued about your book and having a chance to check it out and perhaps encourage students to look into it as well. There are still so many of them who don’t even have good email etiquette, let alone when they are active in social media outlets. Do you talk about email etiquette in your book as well?
    I hope that you are enjoying the weekend :)
    With Gratitude,
    Laura Englund-Krusee

    • Leonard Kim
      September 1, 2014

      Hi Laura! It was great meeting you on Friday as well! Actually, I do go over email etiquette in the last chapter of my book. Originally, I didn’t intend to. However, my friend Terrence (an investor) asked if I could showcase examples of what not to do when messaging someone online. So I use a handful of real life examples of email with poor etiquette that was sent to me by various people. I also showcase three or four examples of people who use superb etiquette as well. Then bullet point out all the things a person should and shouldn’t do. The weekend was great. I did my book prelaunch at 1pm on the 31st of August at Choco Chicken in Downtown Los Angeles. Well over 40 people showed up! I’ll be uploading pictures soon! How was your weekend?

      Yours Respectfully,

      Leonard Kim

  2. Dan Strayer
    September 3, 2014

    Leonard, I hope that our paths cross someday.

    But in the meantime, I’m really looking forward to reading the book!

    Etiquette in general seems to be rapidly disappearing for some reason. I don’t agree with that, and I always encourage people to be polite, at the very least.

    • Leonard Kim
      September 3, 2014

      We should definitely cross paths! But yes, etiquette seems to be faltering away daily. It is becoming an epidemic. An epidemic that must be stopped.

  3. Ellen Vrana
    September 5, 2014

    So proud of you! I can get a soft-copy in Europe? I don’t have a kindle.

    I can’t wait to read it and spread the message of how important this is.

    • Leonard Kim
      September 5, 2014

      Thanks Ellen! I truly appreciate it! <3

      Of course you can get it in Europe! This link should work: Amazon UK


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